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Who are
you?
Are
you new or are you established and time tested? Are you on the cutting
edge or do you offer skills that are uncommon these days? What do
your customers say about you? Are you for the special few or are you
for anyone and everyone? Introduce yourself and your values.
What
do you do?
What
sets you apart? What makes you better? What are your particular strengths?
Describe the details of your business.
Why
are you successful?
Is
speedy service the secret of your success? Is it all about your
special skills? Are your competitive prices the key? Whatever the
reasons, prospective clients will want to know what makes you the
best choice for them.
The power of presentation
After
telling all about your business you should also have something to
show. Visuals are great for this. Show examples of your work, products
or craftsmanship to back up your claims. Testimonials can be presented.
Cut
the fat
Too
much content, too much information can be as damaging to a website
as too little. Too much information leads to information overload
and a loss of focus. Cut out the non-essentials to highlight the
most important features of your site. Identify your primary goal
and be sure that it doesn't get lost.
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